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Falke
Client
Falke
Year
2018
Category
Construction
Type of Work
Brand Naming
Brand Identity
✽ Challenge
Positioned within the construction industry, the brand sought a name that would reflect qualities such as robustness, durability, resilience, and solidity.
✽ Solution
The name "Falke" is derived from German and translates to "falcon" in English. The falcon symbolizes both spiritual and physical strength, entrepreneurial spirit, and the ability to quickly adapt to new conditions. The choice of colors enhances the brand's strength and simplicity, making it well-suited for applications on monochromatic packaging, which should stand out prominently on a construction site.
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