CJ Integrative Health & Wellness
“I got to know the agency through a friend 's referral. And I have to say: they overcame everything that my friend told me about her experience with Mellow. Every talk about my profile, the brand, and the design was flawless. The team taught me a lot, helped me, and it was really important. I could feel the passion for their job, and that could be the main reason why they offer such a high-level service.”
- Claudiana Santos
Client
CJ Integrative Health & Wellness
Year
2020
Category
Health & Wellness
Type of Work
Brand Naming
Brand Identity
Digital Plan
Brand Activation
Social Media Templates
The mind, body, and soul connection is what CJ wants to bring back to people’s daily lives. Taking care of our wellness and health in a holistic way, we created a one-of-a-kind brand. The icon represents a person meditating surrounded by the element of the atom, and at the center of the person, we see the heart, emphasizing that well-being comes from the junction of the body with the mind (emotional and spiritual).
Typography wraps around the icon, turning the icon and typography into a single element. The font is rounded and modern. The color purple combines the stability of blue and the energy of red. It is a color that refers to creativity, novelty, and spirituality, which is combined with yellow that highlights vibrancy. With a brand style guide and a digital plan, we were able to establish the next steps of the brand in the digital world and facilitate her content creation.
