Openness
Client
Openness
Year
2022
Category
Wellness
Type of Work
Brand Identity
Stationary
Social Media Templates
✽ Challenge
Many people possess incredible talents and a clear mission, but their audience misses the connection because their visuals and brand voice don’t fully convey their essence. Sometimes, it’s simply a matter of not knowing how to bring that vision to life.
Openness is dedicated to helping individuals connect with their spiritual side through authentic conversations, card readings, natal charts, and more. An amazing mission! However, even the most profound mission can struggle to reach its full potential without the right visual identity.
✽ Solution
Rebranding or creating your identity from scratch is a powerful journey -it's the moment when dreams become reality, and you see that standing out, growing, and succeeding is truly within reach.
The logo for Openness, featuring a human figure within a crescent moon and zodiac stars, beautifully embodies serenity and cosmic power. The pastel blue evokes calm and introspection, perfectly balanced with the deep black, symbolizing the universe's power and magic. This brand identity not only reflects the essence of Openness but also invites the audience to experience its unique spiritual journey.
